The Mediterranean Lifestyle, Spain
Winter 2020

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Elena Zournatzi – Grecian Chic

It was in 2011, at the beginning of a summer holiday when accompanied by the warmth of the Greek sun and the dark blue of the Aegean Sea, an idea was born; to combine the elegance of the silk with the strong culture of my birth country. The Grecian Chic has two collections one inspired from everyday life and the other from the history and mythology. Both collec- tions feature silk scarves, pocket squares and twillys. The “Classical” derives its source of in- spiration from the history, traditions and even mythology! The “Grecian Life” is more whim- sical representing everyday life in a comical way. Main character is the Grecian Lady who travels around the islands and mountainous vil- lages to pose next to cult male figures! Visits the biggest European cities and explores them though the eyes of a Greek! The Grecian Lady character was originally born in 2007, when Elena Zournatzi was asked to illustrate the windows of Hermes boutique in Athens. All of the designs are to their finest detail hand pen- cil drawings on paper before colour is added to bring them to life! The final drawings are digitally printed on 100% pure Twill silk and each scarf has a hand-rolled hemming finish. All products are made in England!

The Greek Design meets British Craftsmanship!

Grecian Chic has designed custom scarves spe- cially for the Acropolis Museum of Athens, the Cy- prus Museum in Nicosia and for Greek jewelry designers like Liana Vourakis & Katerina Ioannidis. Recently presented and sold a selection of silk scarves at the British Museum shop for the open- ing of the exhibition “Troy – Myth & Reality”. The pilots, air hostesses and ground staff of Danish Airline “Global Reach Aviation” wear silk scarves and ties specially designed by Grecian Chic.


Elena Zournatzi, born and raised in Greece in 1981, has studied Graphic Design at Kingston Univer- sity in London, and then took a Postgraduate 2D Cartoon Animation course at Central Saint Martins in London. Over the last years, she has been de- signing motives for Museums in Greece and Cyprus – New Acropolis Museum, Goulandris Natural His- tory Museum, Athens Concert Hall, SNFCC, Archai- ological Museum of Nicosia- and collaborates with french Haute Couture Fashion House. Her motives are printed in porcelain, textiles and various pa- per products. She is also founder & owner of the “Greek Design” company:

Photos: Elena Zournatzi & Ioanna Roufopoulou

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