Great Greek Brands by 2board, Greece Summer 2024

Great Greek Brands by 2board, Greece
Summer 2024

It’s all about Greekness

The second issue of the annual collectible edition “Great Greek Brands,” which highlights the greatest Greek brands, has arrived just at the start of summer.

Strong brands have always had clear values, a distinct positioning, and a long-term sustainability strategy, and it is consistency in these values that makes a business, product or service successful. Consistency, after all, is the crucial factor that elevates a brand in the eyes of the public.
When we decided to create a unique edition for great Greek brands, we were certain that, no matter how technocratic the “composition” of the vast majority of the Great Greek Brands might be, their core is deeply empathetic. This is why our approach to all the iconic brands featured here was straightforward. And it is encapsulated in just one word: storytelling. In the collectible issue you hold in your hands -our second edition, exclusively dedicated to Greekness- you will read stories that combine ideas and passion. You will read stories filled with empathy and emotion; stories that show how adaptable yet resilient a great brand is over time. Finally, through the stories of the brands in the pages that follow, you will discover the grandeur and ingredients of success that make a product, a business, a service truly “great.”
Experience the journey of healthy growth and progress into the future for over 130 brands, as only the Greek DNA knows how to create and magnify.

THE COVERS

Sometimes it’s hard to choose, so the decision comes effortlessly and unanimously: two different covers adorn the second issue of GGB, reminding us that ancient beauty endures and can be both Grecian and Chic to this day.
Read more about the Grecian Chic creations of Elena Zournatzi in the special feature on page 115.

Great Greek Brands… in Town!

Twelve distinct Greek projects that have come to stay, that will make their way onto the pages of timeless Great Greek Brands in a few years. Get to know them first.

Yes, we’ve seen it all. Or so we think. Because there will always be those ideas that surprise us and those individuals who stand out and shape the future of entrepreneurship, some- times following an impeccable recipe: they look back at the past and revive traditions, to create the new image of Greece. In short, it’s wonderful to see how this small country continues to give birth to beautiful minds, such as the following.

GRECIAN CHIC

What would you say to choosing a scarf that celebrates the history of Greece, but whose fine silk threads create patterns that present you with a dilemma: do I wear it around my neck, or frame it and hang it on the wall as a work of art? Either way, you could say that you have in your collection a scarf by designer Elena Zournatzi, and we would say that you are chic, just like the name of the brand! Grecian Chic has – for more than 11 years – been creating hand illustrated, silk scarves which today flutter around necks in gentle breezes blowing all over the world. This summer, in addition to her handkerchiefs, the tote bags depicting the nicest animals of the islands also have their place of honor.